Description

Winning in the Age of AI Search. Is Your Business Showing Up? 
Your customers are searching differently. Is your business showing up? 

Search has changed and most businesses don't know it yet. AI-powered search tools like ChatGPT, Claude, Perplexity, and Google's AI Overviews aren't just returning links. They're generating answers. And if your business isn't optimized for the way these tools find and surface content, you're invisible to a growing share of your customers. This workshop will give you a practical look at what's actually happening in search right now and what you can do about it. Takeaways will include:

• What Generative Engine Optimization (GEO) is, how it differs from traditional SEO, and why both still matter.
• How AI search engines actually decide what content to surface and what that means for your website and marketing.
• Concrete steps you can take today to make sure your business gets found, regardless of how your customers are searching.

This workshop is built for business owners and marketers who want straight answers, not theory. You'll leave understanding how these tools work to ensure that your business is future proofed so you can stay in front of your customers.

Presented by: Northwoods